At Hydrow, a Boston-based premium connected fitness company, I owned and executed creative across member communications, in-product UI, and prospect-facing work, collaborating cross-functionally to get it right. I identified gaps others hadn't prioritized, built Figma libraries that kept our team organized, and created modular systems that cut production time by 50%. As the brand evolved through three major refreshes, I evolved with it, contributing each time and expanding my role and impact with every iteration.