When Hydrow launched Lyquid, its athlete-led strength training platform, there was no existing email system to build from. I designed approximately 20 emails from scratch within two weeks, working closely with our engagement team and copywriter to shape both the content and structure of the full experience. With members waiting months for their product to ship, every touchpoint had to earn their excitement and hold their attention. Beyond email, I also designed the product user guide and OOH assets for the Lyquid member event, including a simple backdrop and informational banner.