At Hydrow, I led the creative direction for all member-facing touchpoints, working closely with our SVP of Member Services and content team. My work spanned the full member journey, from onboarding and post-purchase flows to monthly challenges, check-ins, and re-engagement campaigns. By building scalable templates, I cut creative turnaround time in half. Below, you'll find a before and after comparing who we once were to who we are today.