At Hydrow, I partnered closely with our Meta Manager to develop on-brand creative for Instagram and Facebook. My work spanned evergreen, promotional, and product launch campaigns — with a strong focus on A/B testing to inform and iterate on future designs. By analyzing performance data across messaging and visual styles, I identify what resonated with prospects and helped shape the direction of ongoing creative. The work shown here reflects a range of ad formats built for paid use, all crafted with brand consistency at the forefront.